The Great Thing About Audio

So, what's so great about audio that it can help you acheive numerous goals?

When placing audio on your website, whether it's in a presentation, a video or simply as a recording that the visitor can click on, you are making a huge step in promoting your goals, no matter what they are.

That's right. It doesn't matter if your goal is to sell a product or a service, to convey a certain idea or to get people to stay a little longer and perform some action on your site.

Why is it that audio can help all of your site's goals?

The internet is changing the way people buy, the way the meet, converse, the way people spend their free time and the way they work. These are all very big changes that should be taken into consideration when preparing your website, online products and services.

But one thing that the internet has not been able to change so far (and will likely not be able to change at all) is the way that we perceive things.

You can read a lot about what will grab a visitor's attention, what will make visitors stay longer or quickly bounce back from your site, but what none of these people tell you is, that some of us just prefer listening to reading. This cannot be changed, but still, website builders mostly ignore that and offer the user one option to surf: visually. Whether it's text of pictures, it doesn't matter. Some people will choose audio, if they were only given a choice.

Researches have shown that while some people find it easier to remember and understand something that they have read, others find it very difficult and prefer listening.

So by simply giving your visitors the ability to listen to what you have to say, you are expanding your reach and can land many customers - simply by offering them an alternative.