Today, anyone can easily whip up an interactive video, post it on YouTube and get lots of attention. Audio will look to some like the old fashioned way to do things.
Consider this, though: Are you trying to multi-task, during your day? Do you find yourself wanting to read or watch something very interesting on TV or online but end up losing focus?
It takes a lot of energy to listen and watch a video ... you cannot do anything else while you watch so the video should be short. This is great, for some types of messages!
But if you require your user's attention for longer periods of time, audio just might keep him listening while trying to do other stuff.
What do you think?
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